Chip and his brother Dan have written three New York Times bestselling books: Made to Stick, Switch, and Decisive. He has helped over 450 startups hone their business strategy and messages. Audiobook Excerpt:Ĭhip Heath is a professor at Stanford Graduate School of Business, teaching courses on strategy and organizations.
Moments how to#
Many of the defining moments in our lives are the result of accident or luck-but why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences. (What happens in that time?) Or the tale of the world’s youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. Readers discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends.
Why “we feel most comfortable when things are certain, but we feel most alive when they’re not.” And why our most cherished memories are clustered into a brief period during our youth. This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children? If we embrace these elements, we can conjure more moments that matter. While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. A moment of affirmation for a certain time, though a finite one, a deranged interval, something has been successful: I have been fulfilled (all my desires abolished by the plenitude of their satisfaction).In this book, we explore why certain brief experiences can jolt us and elevate us and change us-and how we can learn to create such extraordinary moments in our life and work.
In this moment, everything is suspended: time, law, prohibition: nothing is exhausted, nothing is wanted: all desires are abolished, for they seem definitively fulfilled. The gesture of the amorous embrace seems to fulfill, for a time, the subject's dream of total union with the loved being: The longing for consummation with the other. this scene has all the magnificence of an accident: I cannot get over having had this good fortune: to meet what matches my desire. The scene is perfectly adapted to this temporal phenomenon: distinct, abrupt, framed, it is already a memory (the nature of a photograph is not to represent but to memorialize). Love at first sight is always spoken in the past tense. The context is the constellation of elements, harmoniously arranged that encompass the experience of the amorous subject. For love at first sight requires the very sign of its suddenness and of all things, it is the scene which seems to be seen best for the first time: a curtain parts and what had not yet ever been seen is devoured by the eyes: the scene consecrates the object I am going to love. “You see the first thing we love is a scene.
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